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The best email content and news-handpicked and delivered to your inbox every week.
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Blog
Tips on Using Your 2023 Marketing Budget
If marketing in 2023 could be summed up into five topics, it would be AI, automation, data privacy, short-form video, and a recession.
What should marketers focus their efforts on, given the current state of the world?
HubSpot lays it all out in their latest report, uncovering emerging marketing trends across content, social media, video marketing, and email.
Get up to speed on the state of marketing—plus four areas to focus on in your email marketing strategy (from us!) 
Kimberly Huang
Content Marketing Manager
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Pop quiz:
What year was the first spam email sent?
a. 1975
b. 1978
c. 1980
Scroll to the bottom for the answer.
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Meet your new email bestie. Litmus Assistant is here! Powered by AI to help with subject lines, tone of voice, and language translation.
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Peep our faves! This month's collection came from email geeks who shared their favorite accessible emails (ones they’ve built!).
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Pause on the email building. Join us for Litmus Live this September, in Boston or virtually! Save big if you register by May 31st.
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Kim's reading list
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Newsletters, to the rescue! Could email newsletters keep local journalism alive?
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Day-to-day: Here’s how UI/UX designer Vikalp Kaushik uses ChatGPT to enrich his daily tasks and processes.
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Performative or genuine? Instead of sending a big, standalone announcement to opt out of Mother’s Day emails, Jen Capstraw reminds us there’s a more thoughtful way to do it.
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Extraordinarily ordinary. Eddie Shleyner’s got me thinking about how I can use “impossible headlines” in email.
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Scroll and you shall receive,
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Kim here, your host for this week
Once upon a time, I was an email marketer, which led me to what I do now: a mix of content, social, and other cool projects (like this!) at Litmus.
As promised, I present to you your gift: a photo of the culprit who sent the first ever spam email.
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Pop quiz: The first spam email was sent in 1978. Gary Thuerk asked his assistant to send a single, mass email to 300+ recipients. While most reactions were negative, it did generate some sales.
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